When J.C. Huggins was recruited to the University of South Carolina to help construct a digital-first brand strategy, he relished the opportunity. Helping drive the success of an institution that significantly contributes to the talent pool and economic prosperity of communities statewide and improves the overall wellbeing of South Carolina residents was rewarding.
That desire to make South Carolina a better place to live is also at the heart of Huggins Partners' mission. While continuing to serve higher-ed clients, Huggins Partners was founded to help mission-driven organizations deliver even greater impact to the communities they serve.
We don't "do" branding. An effective brand strategy goes beyond marketing and branding. It is the underpinning that links those disciplines together with your organization’s mission, vision, values, and strategic plan.
Huggins Partners creates brand strategies that align your organization's stakeholders, processes, and culture.
We partner with you to create a plan to bring clarity and consistency across your entire organization so that the people you need to attract and engage – the ones who can fuel your success –understand what you do, why you do it, and why it matters.
J.C. Huggins, the co-founder and principal consultant of Huggins Partners, has 30 years of brand, digital, and experience design strategy expertise. He has worked with and for companies in the higher education, technology, healthcare, financial services, and advertising sectors.
He created Huggins Partners to deliver an advantage to smaller, mission-driven organizations that only large organizations typically enjoy.
J.C.'s experience and expertise make him a valuable partner to leaders looking to enhance their organization's reputation and deliver greater impact – by aligning their staff, board, and supporters.
By developing and operationalizing strategies, we help you articulate your organization's brand to the people who matter most. Everything we do helps you intentionally grow relationships with those who can fuel your organization to greater impact.
Starting with your organization's DNA – your mission, your values, your strategic plan – and current perceptions of your brand, we work with you to develop a brand strategy that equips your stakeholders for success and ensures that all facets of your organization are pulling together.
We orient your organization around a digital-first communications strategy, Anchored in your brand strategy, we leverage the cost, ubiquity, and speed advantages of digital to your organization's advantage.
We work with your cross-functional teams to deliver experiences that are congruent with what you stand for and deliver on your brand promise.
We help you develop brand ambassador roles for board members, including the onboarding experience for new board members. Your most influential stakeholders should be equipped to be your brightest champions.
Effective brand strategies go beyond communication to create alignment, shape culture, and guide decision making. We help leaders distill their insights and develop their instincts to successfully grow stronger brands.
